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The purpose of this paper is to demonstrate how upstream social marketing may benefit from social media citizensourcing and improve understanding of community preferences and attitudes to policy. Using the case of shark management in New South Wales, Australia, this paper aims to understand community attitudes toward shark management policy-making and policymakers.

In February 2017, more than 11,200 comments were sourced from Facebook and Twitter using Netvizz, a data extraction tool. To analyze these comments, the study used an abductive framework using social marketing, wildlife and coexistence and policy literature, to determine context, themes and sub-themes. This was combined with Appraisal, a systemic functional linguistics framework, advocating a social reference for coding and analyzing community attitudes and preference.

Preferences for non-lethal measures over lethal or potentially lethal measures were noted, with new technologies highly favored. The online communities wanted a policy that was respectful of human and marine life and focused on patrolled or popular beaches. The main negative comments made related to perceived knee-jerk reactions and poor communication surrounding decision-making. People held little confidence in politicians’ skills and abilities to solve complex and multi-faceted problems, demanding less top-down decision-making and greater community input into policy formation.

This approach could assist upstream social marketers better understand social and community attitudes and preferences toward policy.

The study demonstrated that listening to community through digital channels can assist upstream social marketing understand community preferences and attitudes to policies and the policy-making process. Using abduction further broadens the perspective of the researchers in assigning meaning to commentary.

Individual and group development is an essential element of achieving competitive advantage through people. The building and transfer of knowledge is widely discussed in the literature with respect to explicit knowledge, and some authors have gone on to address environments for learning and even building tacit knowledge. Separately, complexity theory suggests a process of self‐organization and adaptation that, in some respects, parallels an environment of learning. Extensive interaction, learning by doing, and experimenting seem to be not only the foundation for individual development, but also a fundamental part of the natural adaptive process for organizations as complex adaptive systems. One problem noted, however, is that the current literature has done little to highlight the parallels between individual development and complex adaptive organizational systems. Drawing on the apparent similarities in these processes, describes self‐organizing activities and the natural emergence of new systems as a model for a new type of learning environment. Explores the idea of facilitating self‐organizing learning activities in a separate organizational space within existing organizations, and outlines the theoretical elements for making such a space successful.

Librarians in countries without well‐established national bibliographic systems increasingly find themselves faced with the problem of establishing local formats for machine‐readable cataloguing and for referral data. Often they lack the background and the resources — especially trained staff — either to adopt an existing MARC format or to develop their own. Such international formats as UNIMARC and CCF (Common Communication Format), despite widespread international use, present problems of their own: MARC formats are not practical for agencies that do not follow standard cataloguing rules, and CCF offers little guidance to agencies wishing to adapt it for local use. A number of techniques useful in adapting and implementing international and national standard formats are presented, with some guidelines for preserving compatibility with standards.

We have met to celebrate — and rightly so — the completion of twenty‐one years of the publication of a great journal: twenty‐one years of hard work for more than one of us here tonight — the first Program author will speak to us shortly. Program represents a significant and abiding contribution to the literature of librarianship and occupies, according to my measurement, two feet of library shelf space.

The purpose of this paper is to explain the implications of a June 11, 2008 decision by the US District Court for the Southern District of New York in CSX Corp. v. The Children's Investment Fund Management (UK) LLP concerning beneficial ownership and reporting obligations under Section 13(d) of the Securities Exchange Act of 1934 for long parties to cash‐settled total return equity swaps.

The paper summarizes the decision, discusses the court's analysis as written by Judge Lewis A. Kaplan, notes the court's limitation of its ruling to the facts of the case, explains why two funds that “compare notes” may be considered a group, discusses the permanent injunction against the defendants enjoining them from future violations of Section 13(d), and analyzes the implications of the judge's decision.

A new decision by the federal district court in New York creates uncertainty regarding whether the long party to a cash‐settled total return equity swap will be deemed to beneficially own the publicly traded reference security for purposes of Section 13(d) of the Securities Exchange Act of 1934. Holders of cash‐settled total return swaps have historically relied on the absence of the legal right to vote or dispose of the reference security as a basis not to file a 13D with respect to the shares referenced in those swap contracts. The new decision casts doubt on that reasoning, and finds that an investor that consciously structured its swap contracts to try to end‐run its otherwise applicable reporting obligations was deemed to beneficially own the shares subject to the swaps, and accordingly had violated Section 13(d) by failing to file a Schedule 13D in the required time.

The ruling is important for financial institutions and investors who deal in derivatives such as equity swaps and who must determine whether and when reporting under Section 13(d) is required.

The paper is an analysis and provides guidance by experienced securities lawyers.

The aim of the study was to identify the extent to which social media are perceived by local government communicators as an opportunity to facilitate dialogue with communities, and the barriers that prevent dialogue occurring.

In-depth qualitative interviews were held with 11 communication practitioners and managers from 8 metropolitan and one regional council in South Australia who actively used social media.

Social media are used and valued more for transmission of information and promotion than engaging in dialogue. Limited understanding of social media by risk averse councillors and management, practitioner competencies in interactive technologies, and lack of guidance for meeting mandatory record-keeping through social media were key factors inhibiting its use for dialogue.

The South Australian sample limits generalisability to other locations. However, the findings generally accord with previous, mostly quantitative, studies, and enrich understanding of beliefs and perceptions that limit dialogic use of Web 2.0 technology.

Work needs to be done to align the law, community expectations, and policy guidance for local government in their use of social media communication and data storage. Achievement of the dialogic potential for social media requires an investment in people and training and updating of communication record policies.

This paper broadens discussions about social media and dialogue in organisational communication by focusing on local government and articulating communicator, organisational culture, policy, and legal considerations.

Guy Azis, marketing manager of the Bestobell Group, became managing director of two Bestobell subsidiaries, Venetian Vogue Ltd. and Bell Home Appliances Ltd. from 1 January, 1974.

Using a general model of corruption that explains and accounts for corruption across professions and institutions, this chapter will examine how certain practices in the media, especially in areas where journalism, advertising and public relations regularly intersect and converge, can be construed as instances of corruption. It will be argued that such corruption, as in the case of cash-for-comment scandals, advertorials, infomercials, and infotainment, as well as public relations media releases disseminated misleadingly as journalistic opinion, is regular, ubiquitous, and systematic.